- Pay Per Click campaigns are an amazing way to send qualified leads to your site that can directly generate sales.
- Pay Per Click campaigns are incredibly complex, and if done wrong could cost you thousands in revenue.
No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition. That’s pretty much everyone, then.
Remarketing consists of using a special tracking code to place cookies on the browsers of people visiting your website, and then serving ads to those with that cookie, specifically, on the Display and Search network. It can be a very powerful component of a PPC campaign.
Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year.
According to eMarketer, Facebook and Twitter will take 33% of display ad spending market share by 2017. Google’s display campaigns reach 80% of global internet users. Also, desktop display advertising has eclipsed search ad buying in 2014, with mobile ad spending to overtake display in 2015.[
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